Marketers Often Use Principles and Theories from Sociology and Psychology

question 59

Multiple Choice

Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and to

• A) develop basic strategies for dealing with their behavior.
• B) contribute to the theoretical knowledge in those disciplines.
• C) avoid cultural reference group problems.
• D) maximize postpurchase cognitive dissonance.
• E) satisfy ritual consumption needs while avoiding overconsumption.

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