Marketers Fear Negative Word of Mouth Because When Consumers Are

question 80

Multiple Choice

Marketers fear negative word of mouth because when consumers are dissatisfied, they

• A)are less likely to say something than when they are satisfied.
• B)often want to complain to many people.
• C)buy more of the product to prove they were correct in their criticism.
• D)often file a lawsuit.
• E)don't buy any of the company's other products.

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Definitions:

Income Sharing

An arrangement where profits or revenues are distributed among stakeholders, partners, or employees, based on a predefined formula.

Gain (Loss)

The financial result that occurs when the selling price of an asset exceeds (or is less than) its purchase price.

Liquidation

The method of terminating a business and allocating its assets to those who have claims, typically happening when the business cannot pay its debts.

Noncash Assets

Assets owned by a business that are not cash, including property, equipment, and intellectual property.