Negative Attitudes Are Typically Difficult for Marketers to Change Because

question 97

Multiple Choice

Negative attitudes are typically difficult for marketers to change because

• A)most consumers' attitudes depend on prices.
• B)consumers weigh performance risk against functional needs when assessing their attitudes.
• C)attitudes are learned and long lasting.
• D)attitudes shift consumers from limited to extended problem-solving situations.
• E)consumers' attitudes are derived from unchanging decision rules.

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Definitions:

Wage Earner's

Individuals whose income is derived primarily from their employment salary or wages.

Family Composition

The makeup or structure of a family, including the number of members, their relationships to each other, and their roles within the family unit.

Mean Household Income

The average income per household within a specified geographic location, calculated by dividing the total income of all households by the number of households.

Income Distribution

The way in which a nation’s total earnings are spread among its population, affecting economic inequality.