An Online Retailer Needs to Be Able to Measure How

question 49

Multiple Choice

An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases. This is known as the

• A)conversion rate.
• B)collection ratio.
• C)consumer index.
• D)customer total.
• E)buyer quotient.

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Definitions:

Determinism

The philosophical belief that all events are determined completely by previously existing causes.

Ergonomist

A professional who applies scientific information about human capabilities and limitations to the design of products, processes, and systems to enhance human safety and performance.

Mind-Brain Problem

The philosophical and scientific debate concerning the relationship between the mind and the brain, particularly how consciousness arises.

Troubled People

Individuals experiencing emotional, psychological, or behavioral difficulties that significantly impact their day-to-day life.