ZapposCom Constantly Reminds Customers of Recently Viewed Items and Informs

question 90

Multiple Choice

Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase. Zappos is trying to improve its

• A)conversion rate.
• B)collection ratio.
• C)consumer index.
• D)customer total.
• E)culture quotient.

---

Definitions:

Carmex

A brand of topical lip balm produced to moisturize, heal, and protect dry or chapped lips.

Price Setting

The process of determining the selling price of a product or service, based on factors such as cost, demand, and competitive prices.

Loss-Leader Pricing

A pricing strategy where a product is sold at a loss to attract customers to profitable items.

Retailers

Businesses that sell goods or services directly to end consumers for personal or household use.