Fred's Heating and Air Conditioning Service Is Considering Using the Slogan,"We

question 103

Essay

Fred's Heating and Air Conditioning Service is considering using the slogan,"We fix it the first time,every time." Why might this slogan be a bad idea if Fred wants to maximize postpurchase satisfaction? Create a better slogan for Fred.

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Definitions:

Cirrhosis

A chronic liver disease marked by degeneration of cells, inflammation, and fibrous thickening of tissue, often caused by alcoholism or hepatitis.

Blackouts

Episodes of memory loss for events that occurred while a person was intoxicated or during certain medical conditions.

Stimulant

A substance that raises levels of physiological or nervous activity in the body, commonly used to enhance alertness, attention, and energy.

Amphetamines

A class of stimulant drugs that increase activity in the brain and have effects such as increased energy and alertness.