Budweiser Is Well Known for the Use of Humor in Its

question 88

Essay

Budweiser is well known for the use of humor in its ad campaigns for Bud Light beer. Based on the use of humor in advertising for beer, does Budweiser believe that beer is a high-involvement or low-involvement purchase for most consumers? Explain your answer using the elaboration likelihood model.

---

Definitions:

Consummate

To complete or perfect something, often used in reference to achieving the highest or most complete state of something.

Vaginal Intercourse

A sexual activity involving the insertion of the penis into the vagina, commonly practiced for reproduction or pleasure.

Mutual Resentment

Feelings of bitterness or disdain shared between individuals or groups, often resulting from unresolved conflicts or perceived injustices.

Bitter Divorce

A divorce filled with animosity, conflict, and often prolonged legal disputes, significantly affecting the emotional well-being of all involved.