As Noted in Your Text,global Segmenting,targeting,and Positioning Are More Complicated

question 135

Multiple Choice

As noted in your text,global segmenting,targeting,and positioning are more complicated than domestic segmenting and positioning because of cultural nuances,significant subcultures within countries,and

• A) currency differences.
• B) antidiscrimination regulations prohibiting segmentation and targeting in developing countries.
• C) differences in the way consumers see themselves and in the way they see products and services.
• D) complications due to franchising issues.
• E) the taxes imposed by some foreign countries on marketing activities.

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Definitions:

Haida Poles

Totem poles created by the Haida people of the Pacific Northwest, serving as representations of family lineage, myths, and events, richly carved and painted.

Totemic Emblems

Symbols or objects representing a totem, which is often an animal or other natural figure, believed to have spiritual significance to a group or clan.

Clan Groups

Social units comprising families or communities that share a common ancestry and culture, often found in tribal societies.

Stonemasonry

The craft of shaping, arranging, and assembling stones to create structures or sculptures, a practice dating back to ancient times.