Of the Five Strategies for Entering New Markets, Direct Investment

question 5

Multiple Choice

Of the five strategies for entering new markets, direct investment creates the

• A)least investment cost.
• B)greatest potential risk.
• C)most franchisee control.
• D)best opportunity for strong strategic alliances.
• E)greatest coordination of efforts of global and local partners.

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Definitions:

Baby Boomers

The generation that experienced a significant increase in birth rates following the end of WWII, characterized by distinct economic, political, and social trends.

Generation Y

Also known as Millennials, this demographic group is characterized by their birth years from the early 1980s to the late 1990s and is noted for their familiarity with digital technology.

Income Disparity

The difference in earnings between individuals, groups, or populations, often highlighting inequality.

Income Gap

A gap in income between one group and another, such as discrepancies in income between older and younger employees performing that same job.