Global Segmentation, Targeting, and Positioning (STP)are More Complicated Than Local

question 40

Multiple Choice

Global segmentation, targeting, and positioning (STP) are more complicated than local STP, in part because

• A)consumers may view their roles differently in different countries.
• B)there are fewer franchising opportunities in global markets.
• C)global consumer markets are almost totally homogeneous, making segmentation difficult.
• D)most governments have rules against targeting consumers.
• E)positioning almost always fails when attempted in a foreign country.

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Definitions:

Independent Contractor

An individual or entity hired to perform work for another entity as a non-employee.

Mutual Accountability

Refers to a shared responsibility among members of a team or organization to achieve common goals and uphold commitments.

Collective Work

Involves tasks or projects undertaken by a group where responsibilities, resources, and outcomes are shared among members.

Shared Leadership

A leadership approach that distributes leadership roles and responsibilities among members of a group or organization.