As Noted in Your Text,global Segmenting,targeting,and Positioning Are More Complicated

question 135

Multiple Choice

As noted in your text,global segmenting,targeting,and positioning are more complicated than domestic segmenting and positioning because of cultural nuances,significant subcultures within countries,and

• A) currency differences.
• B) antidiscrimination regulations prohibiting segmentation and targeting in developing countries.
• C) differences in the way consumers see themselves and in the way they see products and services.
• D) complications due to franchising issues.
• E) the taxes imposed by some foreign countries on marketing activities.

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Definitions:

Time-based Activity-based Costing

A refinement of Activity-based Costing that assigns costs based on the actual time spent on activities, providing a more accurate allocation of overheads.

Closest Competitor

The company or brand that most directly competes with another in terms of product offerings, market share, or business model.

Capacity Analysis

Capacity analysis is the process of evaluating the production capacity of a business to understand its ability to meet future demands. It involves assessing both physical and human resources.

Unused Capacity

The available but not currently utilized production or service capacity of a company, which can signify lost revenue opportunities.