Which of the Following Statements Regarding Global Segmentation,targeting,and Positioning Is

question 105

Multiple Choice

Which of the following statements regarding global segmentation,targeting,and positioning is true?

• A) Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.
• B) Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domestic market.
• C) When developing a global STP strategy, it is best to define segments by geography alone.
• D) Segmentation, targeting, and positioning activities for global markets do not differ substantially from that of domestic markets.
• E) The "golden rule" for global STP activities for firms is to never alter a firm's marketing mix to serve the needs of global markets.

---

Definitions:

Process Excellence

A philosophy or approach that emphasizes the need for continuous improvement and effectiveness in business processes.

Essential Elements

Fundamental components or aspects that are crucial for the completion or success of a process, project, or system.

Enterprise Resource Planning

Integrated management software systems that are used to collect, store, manage, and interpret data from various business activities, facilitating information sharing across the organization.

SCM

Supply Chain Management, the oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer.