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A Publishing Company Plans to Outsource Its Production-Related Tasks to a BRIC

question 139

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A publishing company plans to outsource its production-related tasks to a BRIC country. They are assessing opportunities and are attracted to this country due to its population of young, well-educated, technically-skilled workers who are fluent in English.


Definitions:

Selling Point

A selling point is a unique feature or benefit of a product or service that makes it attractive to potential customers.

Negative Objection

A type of resistance or concern raised by a prospect that could potentially hinder a sale.

Close the Sale

The final step in the sales process where the salesperson successfully secures a commitment from the buyer to make a purchase.

Excessive Absenteeism

A pattern of frequent and unjustified absences from work or responsibilities, which can negatively impact operations and productivity.

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