When the Floor Rusted Through on Her Old Car,Kelly Knew

question 35

Multiple Choice

When the floor rusted through on her old car,Kelly knew she had a problem.Logically,Kelly's next step in the consumer decision process would be to

• A) identify her need.
• B) search for information about cars.
• C) evaluate alternatives.
• D) purchase a new car.
• E) assess her satisfaction with the car she purchased.

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Definitions:

Independent Variable

A variable that is manipulated in an experiment to see if it affects the outcome or dependent variable.

Dependent Variable

In scientific research, the variable that is tested and measured to determine if it is affected by changes in the independent variable.

Self-critical

A tendency to evaluate oneself harshly, focusing on one’s flaws and shortcomings.

European

Pertaining to a person from, or associated with, the continent of Europe.