Sometimes Consumers Have Second Thoughts After Buying Goods That Are

question 61

Multiple Choice

Sometimes consumers have second thoughts after buying goods that are expensive,infrequently purchased,or associated with a high level of risk.This is an especially critical time for marketers,as their customers are dealing with

• A) criteria reevaluation.
• B) buyer's remorse.
• C) competitive leverage.
• D) purchase uncertainty.
• E) consumer vulnerability.

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Definitions:

Binocular Disparity

The difference in image location of an object seen by the left and right eyes, resulting from the eyes’ horizontal separation, providing a cue for depth perception.

Monocular

Relating to, or involving only one eye.

Ocular

Related to the eye or the sense of sight.

Binocular Cue

Visual information taken in by two eyes that enables perception of depth and distance, adding to the sense of three-dimensionality.