Steve Wasn't Sure What Kind of Salsa He Wanted to Get

question 89

Multiple Choice

Steve wasn't sure what kind of salsa he wanted to get for his upcoming Super Bowl party.It seemed like there were dozens of varieties to choose from.He noticed that he could sample a few at a station in the store.He tried four,rejected two,and bought several jars of the two he really liked.He also ended up buying a different-and more expensive-kind of tortilla chip after tasting it.Marketers identify this as a success story of

• A) learning.
• B) decision rules.
• C) social factors.
• D) advertisements.
• E) in-store demonstrations.

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Definitions:

Temporal memory

Memory associated with time, enabling individuals to remember when certain events occurred or sequence events in chronological order.

Sensory memory

The shortest-term element of memory, where sensory information is retained for a very brief period, allowing it to be processed further into short-term or long-term memory.

Prospective memory

The component of memory tasked with the responsibility of recalling a predetermined intention or performing a planned action at a future date.

Implicit memory

Unconscious memory uses past experiences to remember things without thinking about them.