Kathy Has Naturally Curly Hair and Has Often Been Disappointed

question 45

Multiple Choice

Kathy has naturally curly hair and has often been disappointed with the haircuts she has received.When she moved to a new town,she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut.She chose to spend considerable effort finding a new hair stylist based on the __________ associated with her purchase decision.

• A) evoked set
• B) reference group
• C) physiological risk
• D) performance risk
• E) financial risk

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Definitions:

Buyer

An individual or entity that purchases goods or services for personal use or consumption.

Good

Represents a tangible product or service that satisfies some human want or need.

Complements

Goods or services that are used together, such that an increase in demand for one typically increases demand for the other.

Demand for Cream

The consumer interest and willingness to purchase cream, influenced by culinary trends, diet preferences, and availability of substitute products.