An Online Retailer Needs to Be Able to Measure How

question 49

Multiple Choice

An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases. This is known as the

• A)conversion rate.
• B)collection ratio.
• C)consumer index.
• D)customer total.
• E)buyer quotient.

---

Definitions:

Industry

Refers to economic activity concerned with the processing of raw materials and manufacture of goods in factories, or a sector providing a specific service or product.

Social Comparison

The process of evaluating oneself in relation to others, often in terms of abilities, achievements, or social status.

Prosocial Behavior

Actions intended to benefit others, including kindness, sharing, and helping behaviors.

Relational Aggression

A type of aggression that harms others through deliberate manipulation or damage to their relationships or social standing.