Loyalty Programs Are Sales Promotions Designed to Retain Current Customers

question 110

True/False

Loyalty programs are sales promotions designed to retain current customers and encourage multiple purchases over time with the promise of a reward or premium.

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Definitions:

Shopping-related Information

Data or details relevant to the purchasing of goods or services.

Audience Attention

The level of focus and interest an audience gives to a message or presentation.

Sales Messages

Marketing communications designed to stimulate immediate buying behavior among prospective customers.

Effective Technique

A method or approach that has been proven to achieve desired results or objectives efficiently.