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P&G's Tide laundry detergent has been around since 1948 and is still a market leader. P&G has used ________ advertising to reposition Tide several times over the product's life, trying to motivate new consumer segments to use the product.
Safety
The condition of being protected from or unlikely to cause danger, risk, or injury.
Age Appropriateness
The suitability of content, activities, or materials based on the developmental stage of a particular age group.
Hearing Impairment
A partial or total inability to hear sounds in one or both ears.
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