Kevin Is Recognized by His Friends as an Activist on Many

question 129

Multiple Choice

Kevin is recognized by his friends as an activist on many fronts.He prefers to buy products from firms that will donate part of the total purchase price to organizations he supports.Marketers recognize that this approach can be an important competitive tool; it is called

• A) social activist marketing.
• B) voluntary premium pricing.
• C) cause-related marketing.
• D) business/social responsibility.
• E) the do-gooder syndrome.

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Definitions:

Relativistic Thinking

The cognitive ability to understand that knowledge and viewpoints can be relative and dependent on the context.

Autonomous Judgment

The ability to make decisions independently, based on one’s own reasoning and values.

Dualistic Thinking

A cognitive tendency to see situations and issues in black and white, categorizing concepts as either/or without acknowledging complexities.

Relativistic

Pertaining to the concept that points of view have no absolute truth or validity, having only relative, subjective value according to differences in perception and consideration.