Why Do Marketers Need to Create an Advertising Plan Before

question 46

Essay

Why do marketers need to create an advertising plan before they initiate a campaign?

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Definitions:

Newborn Infant

A baby from birth to approximately one month of age.

Selective Awareness

The process by which individuals consciously or unconsciously select information to pay attention to while ignoring other stimuli.

External Stimuli

Surrounding factors or influences that impact an individual from the outside environment.

Circadian Rhythms

Physical, mental, and behavioral changes that follow a 24-hour cycle, responding primarily to light and darkness in an organism's environment.