Because Market and Operating Conditions Are Different in Each Target

question 126

Multiple Choice

Because market and operating conditions are different in each target market

• A) all consumers will react similarly to the firm's pricing strategy.
• B) the choice of a pricing strategy should be specific to the target market.
• C) prices need to be held constant because everything else is changing.
• D) only horizontal price fixing should be used.
• E) external reference prices will always be the best strategy.

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