When Burroughs Wellcome Introduced the First Anti-AIDS Drugs,it Initially Set

question 103

Multiple Choice

When Burroughs Wellcome introduced the first anti-AIDS drugs,it initially set the price at $10,000 for a year's supply.Burroughs Wellcome was probably pursuing a(n) __________ pricing strategy.

• A) skimming
• B) introductory
• C) slotting allowance
• D) market penetration
• E) cost-based

---

Definitions:

Hierarchical

Organized in a way that ranks people or things above one another in a system or structure that involves authority or rank, often in layers or levels.

Truth

The facts or reality as they actually exist, often a key focus in therapeutic settings to help clients understand and accept their situations or behaviors.

Assimilative Integration

The process of selectively incorporating elements of different therapeutic approaches into one's primary practice.

Narrative Therapist

A mental health professional who utilizes storytelling to help individuals understand their lives and issues from different perspectives.