Examlex
In which of the following tactics does a consumer pay a fee to purchase the right to use a product for a specific amount of time?
Television
A telecommunication medium used for transmitting moving images in monochrome, color, or in three dimensions.
Mass Coverage
A term generally referring to the extensive reach or exposure of a product, service, or message across a wide audience.
Personal Selling
A direct marketing approach involving face-to-face sales presentations and interactions between salespersons and potential customers.
Advertising
The activity of creating and disseminating messages to promote products, services, or ideas to potential customers.
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