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When Toyota introduced its Scion line of cars,the lowest-price model was listed for $15,000 while the highest-priced model was listed for $21,000,with two other list prices in between.Each price point represented distinct differences in the features and quality of the cars.Toyota used a ______ pricing approach.
Invisible Hand
A term coined by Adam Smith to describe the self-regulating nature of the marketplace, where individuals pursuing their own interests unintentionally benefit society.
Adam Smith
An 18th-century Scottish economist and philosopher best known for his theories on free market economies and the concept of the 'invisible hand' guiding supply and demand.
Multinational Corporations (MNCs)
Companies that operate in several countries, often having a centralized head office where they coordinate global management.
Global Strategy
A methodology for conducting business around the world, including expanding operations and marketing to different countries.
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