Explain the Difference Between the Two Approaches to Value-Based Pricing

question 74

Essay

Explain the difference between the two approaches to value-based pricing methods.

---

Definitions:

Bertrand Competition

A model in economic theory in which competing firms choose their prices simultaneously and independently to maximize profits under the assumption that products are homogeneous.

Duopoly

A market structure characterized by two dominant firms controlling the majority of the market share.

Stackelberg Leader

A firm in a duopoly that maximizes its profit by making the first move and setting its output level, anticipating the response of the follower firm.

Maximize Profits

The process of making the most favorable decisions to achieve the highest possible earnings after expenses.