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Marketers Know That Coupons Might Not Result in a Net

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Marketers know that coupons might not result in a net increase in sales,yet they continue to issue them.Why do marketers continue to use coupons?


Definitions:

Occasional Stress

Stress experienced at irregular intervals or only under particular circumstances.

Normal Reaction

A typical or expected response to a specific stimulus or situation based on common experience.

College Student

An individual enrolled in an institution of higher education to pursue a degree or certification.

Junk Food

Food items that are high in calories but low in nutritional value, often containing high levels of sugar, salt, and fat.

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