One Important Measure of Social Media's Effectiveness Is the Percentage

question 79

Multiple Choice

One important measure of social media's effectiveness is the percentage of site visitors who take the action the site owner hoped for-making a purchase, subscribing to a service, or donating money, for example. This measure is called the site's

• A)conversion rate.
• B)extended network.
• C)bounce rate.
• D)hits.
• E)click paths.

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