When a Company That Uses Social Media Runs a Contest

question 26

Multiple Choice

When a company that uses social media runs a contest online,it will measure its effectiveness in a variety of ways.One such measure is the conversion rate.The conversion rate for the contest promotion would be

• A) the number of people who entered the contest.
• B) the number of people who entered the contest plus the number of people who visited the page describing the contest.
• C) the number of people who visited the page describing the contest.
• D) the percentage of visitors to the page describing the contest who entered the contest.
• E) the percentage of fans of the company's page who learned about the contest.

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Definitions:

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The range of actions and mannerisms exhibited by individuals, organisms, or systems in response to stimuli or their environment.

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