Examlex
How is the cost to companies and entrepreneurs using Google Analytics calculated?
Initial Outlay
The upfront expenditure necessary to initiate a project or investment.
Incremental Cash Flows
The additional cash flow generated by a company as a result of a decision to undertake a new project or investment.
Capital Budgeting
The process by which a business evaluates and selects long-term investments that are worth more than the cash they cost.
Sunk Costs
Costs that have been incurred and cannot be recovered, not affecting future business decisions.
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