What Is the Disadvantage for Companies in Using a "Daily

question 75

Multiple Choice

What is the disadvantage for companies in using a "daily budget" such as that offered by Facebook to its advertisers?

• A) has poor cost control
• B) is unable to make adjustments
• C) may limit exposure if ad is very successful
• D) is unattractive to consumers
• E) encourages negative feedback

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Definitions:

Transaction Model

A communication framework that considers the dynamic and reciprocal exchange of messages between sender and receiver, including the context and potential for feedback.

Formal Communication

Structured exchange of information that follows established protocols or rules within an organization.

Informal Networks

The unofficial and interpersonal connections and pathways through which information and influence flow within an organization.

Communication Flows

The direction and manner in which information moves within and between organizations or individuals.