Explain How Social Media Have Changed How Firms Communicate with Their

question 56

Essay

Explain how social media have changed how firms communicate with their customers relative to traditional forms of marketing products.

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Definitions:

Diversify

A risk management strategy that mixes a wide variety of investments within a portfolio to minimize the impact of any single investment's poor performance.

Commercial Banks

Financial institutions that accept deposits, offer various loans, and provide other financial services to businesses and individuals.

Financial Asset(s)

Instruments such as stocks, bonds, or bank deposits that hold monetary value and can be traded in financial markets.

Corporate Shareholders

Individuals or entities that own shares in a corporation, giving them a claim on a portion of its assets and earnings.