Suppose That a Restaurant near Campus Wants to Use Social

question 67

Essay

Suppose that a restaurant near campus wants to use social media to get more students to visit the restaurant. The manager plans to offer a free dessert to anyone who "likes" the restaurant's Facebook page. Describe some data the restaurant should collect to measure the effectiveness of the campaign.

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Definitions:

Liquidity

The ability of an asset to be quickly converted into cash without significant loss in value, essential for assessing the financial health of businesses.

Accounts Receivable Turnover

A financial ratio indicating how many times a company's receivables are turned into cash over a period.

Price-Earnings Ratio

A valuation metric that compares a company's share price to its earnings per share, used to gauge if a stock is over or under-valued.

Interest Expense

The cost incurred by an entity for borrowed funds, typically reflected as a charge in the income statement.