Examlex
An entrepreneur risks time and money to start and manage a business.
Public Relations
The practice of managing and disseminating information from an organization to the public to influence their perception.
IMC
Integrated Marketing Communications, a strategy aimed at unifying different marketing methods such as mass advertising, social media, and direct marketing to create a cohesive and consistent message.
Aggregate Spending
The total amount of expenditure made by all entities in an economy, including households, businesses, and the government, on goods and services.
Target Market
A specific group of consumers identified as the recipients of a particular marketing message or campaign, based on shared characteristics.
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