Markus Is in Charge of Production for a Family-Owned Company

question 115

Multiple Choice

Markus is in charge of production for a family-owned company that makes and sells kitchen utensils. He has stated that speed of delivery is the most important factor for success in the competitive environment. Which of the following would be the best response to Markus?

• A) You are right on target, Markus. Time is money.
• B) You are the man, Markus. As long as our price is competitive, speedy delivery will win in today's changing marketplace.
• C) Well Markus, speed isn't everything. What would exceed our customers' expectations? Some consumers may put more importance on high quality and/or lower prices.
• D) Dude, you couldn't be more wrong. Quality is the name of the game. He who has the best product will win in the competitive environment.