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Charles Malone recently renewed his card membership at DiscountMania. The card has an annual $40 fee, but Charles believes that it pays for itself because he receives good prices on electronics, contact lenses, and even tires for his car. Shortly after renewing the card, Charles began receiving calls from collection agencies claiming that he owed money. With the help of others, he learned that another Charles Malone also owned a DiscountMania card, and wrote checks with insufficient bank funds when making purchases. DiscountMania had linked Charles' personal information with the other Charles Malone's personal information. Charles experienced _______________.
Internal Data Sources
Information collected from within an organization, used for decision making and strategic planning, such as sales records or financial data.
Dependent Variable
A variable whose value is influenced or determined by one or more independent variables in an experiment or analysis.
Independent Variable
A variable in an experiment or model that is manipulated or changed to observe its effects on the dependent variable.
Procter & Gamble
An American multinational consumer goods corporation specializing in a wide range of personal health/consumer health, and hygiene products.
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