Jenna Leigh Is an Information Savvy, 20-Something Person Who Is

question 50

Multiple Choice

Jenna Leigh is an information savvy, 20-something person who is trying to select between two marketing job offers. She can either join a company that makes small hammers and screwdrivers for the DIY hardware store business, or she can join a company developing the LTE phone service. She is quite impressed that the hardware business is growing quite nicely in China, Mexico, and India where people are starting to expand their living spaces. She is also aware of:

• A) declines in the telecommunications business now that new cell phone service companies are springing-up everywhere.
• B) a decline in the domestic hardware market due to older Americans losing interest in keeping up their living quarters.
• C) an information-based global revolution that might make her career at a telecommunications company more lucrative in the long run.
• D) an increase in the price of the actual cell phones must indicate that there is still a great demand for phones.

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Definitions:

CSR Activities

Initiatives taken by a company to assess and take responsibility for its effects on environmental and social wellbeing.

Press Releases

are official statements issued to newspapers giving information on a particular matter, serving as a common tool for public relations.

Primary Research

The process of collecting original data directly from sources or participants for a specific research purpose.

Customer Focus Groups

A research method where groups of customers are gathered to discuss and provide feedback on products, services, or marketing strategies.