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Mini-Case
Sergio Gonzales is employed by Bigbux National Bank, one of the largest banks in the Midwest. He is a loan officer, specializing in home equity loans. Tio Raul, Sergio's favorite (and wealthiest) uncle, passed away last month and left Sergio a sizable amount of money. Sergio is looking at the best way to invest his newly acquired wealth. He is considering many options, ranging from simply putting the money into a savings account to the possibility of starting his own business. Although his bank job pays well and offers pleasant working conditions, Sergio is frustrated because he has little freedom or flexibility to deal with customers since every decision he makes must be approved by his supervisor. Besides, he's a bit bored and looking for a challenge. He thinks he might get a lot of satisfaction from owning his own business. Sergio has not made a definite decision yet, but has talked to a lot of people searching for a good idea for a new business. If he can come up with an idea he likes, he might just quit his current job and use his inheritance to go into business for himself!
-Sergio's frustration with his lack of freedom and flexibility at work indicates that Bigbux:
Differentiation
The process of making a product or service stand out from competitors by emphasizing its unique qualities.
Cadillac Escalade
A luxury SUV brand produced by General Motors, known for its spacious interior and premium features.
Hybrid
Refers to a combination of two different elements, often used in the context of vehicles or technology, that blends traditional and innovative components.
Advocacy Advertisement
A marketing approach used by companies to promote their stance on social, economic, or political issues.
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