Greg Is Working as a Marketing Trainee for an Online

question 48

Multiple Choice

Greg is working as a marketing trainee for an online music and video retailer. His boss called a meeting for next week with one thing on the agenda: "Bring with you your ideas about how we can gain a competitive advantage." Greg plans to provide the following response:

• A) create a management-driven environment with lots of employee training.
• B) create a customer-driven environment where we constantly try to create customer value.
• C) restructure the organization so that there is always a manager on duty to chat with online customers who are having problems with their orders.
• D) always match the promotions of our competitors. Price is the only thing customers care about.

---

Definitions:

Fibrin

A fibrous, non-globular protein involved in the clotting of blood, formed by the action of the enzyme thrombin on fibrinogen.

Leukapheresis

A medical procedure that involves the separation and removal of white blood cells from the blood.

Erythrocyte Sedimentation Rate (ESR)

A blood test that measures how quickly erythrocytes (red blood cells) settle at the bottom of a test tube that contains a blood sample.

Hematocrit (HCT)

A test measuring the proportion of red blood cells in the blood, indicating overall health and possible conditions like anemia.