Describe How Businesses Can Use Technology to Be More Responsive

question 305

Essay

Describe how businesses can use technology to be more responsive to customers.

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Definitions:

Staircase Analysis

A method of analyzing the incremental steps a company must take to reach a higher level of performance or goal.

Strategic Business Units

Autonomous divisions within large companies that focus on specific market segments or product lines and have their own strategy and objectives.

Marketers

Professionals responsible for creating and executing strategies to promote and sell products or services to target consumers.

Share Of Wallet

The proportion of a customer's total spending that is captured by a business.