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A major trend around the world today is that
Multi-Attribute Attitude Model
A theory that examines how consumers evaluate products and services based on perceived attributes, and how this evaluation influences their purchase decisions.
Multi-Attribute Model
A theoretical framework used to understand how consumers evaluate the attributes of a product or service, driving their attitudes and decisions.
Importance Weights
Assigned numerical values that reflect the relative significance or priority of different factors, criteria, or variables in a decision-making process.
Scholarly Reputation
The level of respect or esteem that a scholar has earned from their peers within the academic community, often based on the quality and impact of their research.
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