One of the Most Important Aspects of Framing as Issue

question 38

Multiple Choice

One of the most important aspects of framing as issue development is the process of reframing, or the manner in which the thrust, tone, and focus of a conversation change as the parties engage in it. Reframing is or occurs:

• A) the way parties challenge each other, as they present their own case or refute the other's.
• B) a dynamic process that may occur many times in a conversation.
• C) when using metaphors, analogies, or specific cases to illustrate a point.
• D) and may be used intentionally by one side or the other.
• E) all of the answers are correct.

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Definitions:

Content Analysis

A research technique used to systematically analyze the content of communication materials to identify patterns or themes.

Involvement

The degree of interest and personal significance that a consumer attaches to a product, brand, or activity.

Motivation

Refers to the psychological processes that prompt and direct human behavior towards achieving certain goals or fulfilling needs.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, outlining a hierarchy of human needs from basic physiological needs to self-actualization.