Jessie Has Crafted a New Technique for Drying Flowers That

question 66

True/False

Jessie has crafted a new technique for drying flowers that still keeps the vibrant color of fresh flowers. After unsuccessfully trying to sell the dried flowers at her shop, Flowers and Weeds, she discovered that although dried flowers are out of style in the U.S., these flower arrangements are still highly sought after in several nations abroad. It is difficult to preserve the ingredients that go into her formula for more than a month. She decides to partner with firms in Europe and Asia to make and sell her formula, but you suggest she license it to foreign companies and agree to royalties when they create the formula and sell it. Your advice makes better sense.

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Definitions:

Foot-In-The-Door Phenomenon

A psychological tactic of persuading someone to agree to a small request as a means of increasing the likelihood of agreeing to a larger request later.

Life Insurance

Life insurance is a contract between an insurer and a policyholder, where the insurer agrees to pay a designated beneficiary a sum of money upon the death of the policyholder.

Attitude

A psychological construct consisting of feelings, beliefs, and behavior tendencies directed towards people, objects, or ideas.

Fundamental Attribution Error

The tendency to overestimate the influence of personal traits and underestimate the role of situations when explaining other people's behavior.