A Major Advantage of Licensing Is

question 39

Multiple Choice

A major advantage of licensing is

• A) these arrangements almost always lead to a joint venture.
• B) the bulk of the revenues gained by the licensee come back to the licensor.
• C) your company name does not need to be associated with the product in a foreign country.
• D) very little cost to the licensor.

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Definitions:

Internal Validity

The degree to which a study convincingly demonstrates a cause-and-effect relationship between variables, free from confounding factors.

Explore

To investigate or examine a topic in detail in order to discover facts, information, or insights.

Methodological Eclecticism

The approach of using a variety of methods or techniques from different research methodologies in the study or analysis of subjects.

Synergistically Integrating

The process of combining multiple components or systems in a way that they work together more effectively than they would individually, resulting in a greater overall effect.