Examlex
What does the term "denominator" refer to?
Multibranding
A strategy involving the marketing of two or more similar and competing products by the same firm under different and unrelated brands.
Mars, Inc.
A global manufacturer of confectionery, pet food, and other food products known for brands like M&M's, Snickers, and Pedigree.
Snickers
A brand of chocolate bar made with nougat, peanuts, and caramel coated with milk chocolate.
Private Branding
The strategy of a retailer selling products under its own trademark or brand name rather than the brand of the manufacturer, to increase profitability and customer loyalty.
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