Studies Show That Consumers Are Not Concerned About the Socially

question 236

True/False

Studies show that consumers are not concerned about the socially conscious behavior of the firms with which they do business.

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Definitions:

Ingratiation Tactic

A social strategy employed to make oneself more likable to others.

Complimenting

Expressing praise, admiration, or approval towards someone, often enhancing positive interpersonal relations and self-esteem.

Foot-In-The-Door Tactic

A persuasion strategy involving getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.

Compliance

The act of conforming to a request, demand, or regulation, often motivated by a desire to gain approval or to avoid conflict.