Examlex
Customers learn to trust companies that consistently demonstrate good behavior. Those same companies can lose this position with one socially irresponsible activity.
Passive Verbs
Verbs that indicate an action being done to the subject, often leading to less direct or weaker statements.
Deductive Sequence
A method of organizing information in writing that starts with a general statement or conclusion, followed by specific details or evidence.
Persuasive Claims
Arguments or statements designed to convince or influence an audience to adopt a particular opinion, idea, or course of action.
Central Selling Point
is the unique feature or benefit of a product or service that is emphasized to differentiate it from competitors and appeal to consumers.
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