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When Two Firms Which Do Not Participate in the Same

question 25

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When two firms which do not participate in the same industries, for example, a software company and a fast food restaurant company, decide to merge, the result is called a ________ merger.


Definitions:

Cognitive Dissonance

An internal conflict caused by simultaneous, incompatible beliefs and attitudes.

Origins

The point or place where something begins, arises, or is derived.

Cognitive Dissonance

A psychological phenomenon where individuals experience discomfort from holding two or more conflicting beliefs, values, or attitudes.

Theory Essence

The fundamental concepts or foundational principles that comprise the core of a theory.

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