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Sung owns a dog-walking business that she started in high school. Her first goal was to earn money after school and supplement her allowance. Now that she has finished college and maintains a long client list, she's planning on running the business full time. She keeps all the profits and has kept things simple by posting fliers on the bulletin boards at local stores. Sung's business is a(n)
Vickrey Auction
A type of sealed-bid auction where bidders submit written bids without knowing the bid of the other people in the auction and the highest bidder wins, but the price paid is the second-highest bid.
True Valuation
The actual worth of a good or service to an individual, reflecting the maximum amount they are willing to pay to acquire it.
English Auction
A common type of auction where participants openly bid against one another, with the price gradually increasing until only the highest bidder remains.
Rational Self-Interest
The principle that individuals tend to make decisions that they perceive to be the best for their own welfare and success.
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